More News
February 25, 2008
Revver
Revver, the video sharing site, was finally acquired by online entertainment platform LiveUniverse. The site was sold for under $5 million according to NewTeeVee. Revver was founded by Brad Greenspan who also co-found MySpace and also operates sites like Glumbert.com, BlinkYou.com and LyricsDownload.com.
New Features for YouTube
According to Ian Schafer,the site will begin to offer active sharing. Active sharing allows users to share videos and watch them all at the same time. They are also planning on having a recommendation-like engine which will offer future suggestions for viewing. It will operate just like Amazon. YouTube will also upgrade its video editing tools so that users are able to post higher quality videos. Marketers will also be able to have access to additional user behaviorial metrics. Lastly, YouTube plans to increase distribution through mobile and large-screen TVs.
