The Latest
February 28, 2008
HBO Channel
HBO recently announced their first branded channel on YouTube. The channel will feature clips from episodes of popular shows like Entourage, The Wire, Extras, Real Time with Bill Maher, Def Comedy Jam and the Flight of Conchords. The HBO channel also will have full episodes from In Treatment. In the future, the brand hopes to start YouTube channel only specials.
ESPN The Masters Coverage
This year ESPN will expand its Masters Coverage and include two social media tactics: podcasts and wikis. The ESPN Podcenter will have daily coverage from Thursday and Friday while including highlights from all four days. The ESPN Wiki will provide scoring, video and news highlights.
Yahoo Buzz
Yahoo announced its latest social media tool, Yahoo Buzz, which aims to compete against social media news sources like Digg. Yahoo Buzz will function just like Digg. Readers can rank article and videos to be posted on the front page of the site. The site will also track “top” searches for the day.
YouTube’s Weekend Outage
The outage was caused by the posting of an anti-Muslim film clip from Dutch lawmaker/filmmaker Geert Wilder’s upcoming expose on the Koran. Pakistan officials requested that the clip be removed from local versions of the YouTube site to prevent violence. Pakistan Telecom followed the orders, but instead of just blocking the video from local versions, an error occurred causing the order to block the message worldwide.
Go Fish Adds Social Network Wee World
The kid/teen on-line ad network increased its reach to over 18 million users by partnering up with Wee World. Wee World is a social network based on avatars.
