Out-And-Out

Podcasts and blogs are made for each other. Podcasts have become the radio craze of the Internet, but unfortunately it seems to only reach a distinct target audience. They appeal to those glued-to their Ipod, Iphone or computer all day. But more and more people are beginning to listen to podcasts as they run or even during their morning commute. Podcasts utilize time-shifted media to the max. You can bring and carry it along anywhere. It’s a constant source and feed of information which so many of us crave.

The question is will podcasts be the death of the radio? Podcast enthusiasts think it will. Podcasts are more appealing to the general public because they are real. They’re aren’t embedded in corporate and industry regulations. They remain a fresh and independent source. They even have this alternative edge and a lot of times that non-commercial tone is appealing to viewers. Podcasts also are more narrow than a radio station. For example, one popular show is MommyTalk with mom’s talking about well their daily challenges and opportunities. Other shows are simply about vineyards and wine in California. All the channels and shows are specialized and fine-tuned to personal interest. In a way, it’s a personal radio station. You can hear what you want when you want. This is what makes podcasts one of the most ideal digital formats for information. It’s all about convenience. Some podcasts are even adding a digital component which makes the format even more engaging and interactive. Podcasts have a bright future on the web and will most likely only grow in popularity.